Services
What I can help with
I work with teams that have a digital problem, an opportunity, or a pile of data and aren’t quite sure what to do next.
Strategy & Growth
Audience development, digital growth strategy, channel planning, market and competitor analysis, and new-program development.
Typical work
- Growth audits
- Strategy roadmaps
- Audience plans
- New channel or program frameworks
- E-commerce acquisition planning
Audience & Performance
Making audience and campaign data useful enough to inform actual decisions.
Typical work
- GA4 analysis
- Audience segmentation
- Performance reporting
- Dashboard planning
- Campaign analysis
- Measurement frameworks
Content & Digital Operations
Designing the systems behind repeatable digital work.
Typical work
- Editorial and content workflows
- Content pipelines
- Short-form program design
- Lifecycle communications
- Campaign systems
- Cross-functional workflow design
Need something that doesn’t fit neatly into one category? That’s usually fine. Much of my work sits between strategy, content, analytics, and execution.
Get in touch