Archieval Mariano

I’m a digital strategy and audience growth professional based in the Philippines. I work across content, analytics, e-commerce, and digital operations — usually in the space between a good idea and the systems needed to make it work.

I started my career in digital publishing as a writer and editor. Over time, the questions I found myself working on became larger: Who are we trying to reach? Why does something perform? How do we build a repeatable process around it? What should we measure? And what should we try next?

That progression has taken me through editorial, branded content, creative strategy, client management, e-commerce, analytics, audience development, partnerships, and digital strategy.

More than a decade across digital publishing, branded content, client strategy, e-commerce, analytics, and audience development.

What I work on

• Audience growth and digital strategy
• Analytics, segmentation, and performance measurement
• Content and campaign systems
• E-commerce acquisition and lifecycle strategy
• New digital programs and platform opportunities
• Cross-functional workflows and operational design

How I work

I like strategy that survives contact with actual work. That usually means understanding the audience first, using data without mistaking it for judgment, and building processes that people can realistically maintain.

My background in writing still shapes how I approach digital work: clarity matters, context matters, and the person on the other side of the screen is never merely a metric.

You can reach me on the contact page, or view my full record on LinkedIn (opens in new tab).